Discover a
new world
Because there are alternatives to the form of conducting business employed thus far. All over the world, new forms of social business are springing up, large and small companies are integrating the principle of social business into their business model or aligning themselves to it wholly. Entrepreneurial responsibility no longer means profit alone and for many people profit no longer means just money.


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LAUNCH
Page 9
Who’s your money on?
Whose wallet is it?
Page 10/14
Short & sweet
Market place for social investments; Solar power for Ghana; Training project in Afghanistan
Page 12
Child’s play
Pupils plant trees to ward off climate collapse
Page 16
The question of all questions
Can capitalism ever be fair? This time: street artist Slinkachu
Page 16
Questions at the Bundestag
Interview with Valerie Wilms of Bündnis 90/Die Grünen, member of the Bundestag Sustainability Committee
Page 20
Column: Fred’s Grimm
The hour of the poets
TITLE Page 22
Business on credit
Microloans have long been seen as the ideal way of combating poverty. However, they are no panacea. The new approach is microsavings. Plus info graphics: The worldwide money flows of microloans
FINANCE
Page 53
Ethical investments
A new fund finances social businesses
Page 88
“If you are successful, you should share”
Asset researcher Thomas Druyen on true wealth and the power of compassion
Page 92
Essay
Swiss private banker Eric G. Sarasin argues the case for the society of values as economic factor
POLITICS
Page 38
The roaring ride of Evil Niebel
Federal minister Dirk Niebel is attempting a mammoth project: the merger of the major German aid organisations
Page 80
*Charity begins at home? *
Bosses with Maseratis or two salaries – the charitable organisations are coming in for criticism. But still not being controlled
SOCIAL
Page 42
Human resources
How much money is a human life worth? Author Jörn Klare has found out – and come up against numerous ethical questions
Page 44
The good youngsters
At the urging of the students: The theme of ethics is beginning to permeate the business courses of German universities
Page 56
Yoghurt for the world
The Hartmann interview: Prestige project or a genuine concern? Danone Managing Director Ramin Khabirpour on the social yoghurt factory that his company runs in Bangladesh
Page 60
Films of hope
A German director is rebuilding a cinema in Palestine. The aim: jobs, peace and a touch of glamourns
Page 70
Rear window
New mobile apps as shopping aid for conscientious consumers
Page 91
Operations to help children
An association is operating on children with disfigurements in Africa
ECOLOGY
Page 54
Comparison
A fortnight on Mallorca, all inclusive: how travellers are damaging the climate
Page 79
A city as an open-air laboratory
The Morgenwelt company wants to convert the city of Elmshorn over to renewable forms of energy
Page 86
The knack
Current study: how environmentally aware and social are the car manufacturers?
COUNTRY REPORT
Page 94
Austria on the brink of change
Austria’s organic farming is becoming ever more popular, the social business scene is becoming increasingly active. In the field of CSR, however, the country has some catching up to do. And yet the Alpine republic was once a pioneer, until a lack of political will and perseverance took hold. This is now set to change
SERVICE
Page 104
Money
Sustainable funds – not all are ethically correct; US funds speculate with death; Wind energy, the better investment
Page 106
This is what can happen
The Stadthaushotel in Hamburg demonstrates how the disabled can be integrated into everyday working situations. Now it is expanding
Page 114
Benefactors
Portrait of Jens Mittelsten Scheid, winner of the Deutscher Stifterpreis 2010; PR prize for a children’s foundation; Facts & figures
LIFE
Page 116
Freedom is an eight-hour day
A desk, contacts and a regulated working day: coworking is a job model for the future
Page 126
Madame Troublemaker
Mariella Berthéas advises France’s economics minister. She brings a dose of real life to the world of politics, with humour and good ideas
Page 12
Child’s play

Page 16
The question of all questions

Page 22
Business on credit

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Business on credit

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Business on credit

Page 41
A minor revolution in thinking

Page 45
Malle all inclusive